Parents Know Better that American Schools are Strong

There is a paradox present in the public perceptions of the schools in the United States. For years I have seen this same result in the annual Gallup poll on American public K-12 education. A paraphrase of one question reads, “Overall, how satisfied are you with the quality of K-12 education in the U.S. today?”

In the latest poll (which is very similar to poll results for each of the last ten years), only 45 percent of those polled expressed some level of satisfaction with the quality of America’s public schools. The majority, or 54 percent, indicated dissatisfaction.

At the same time for each of the last 17 years, people were polled with a similar question, but one with a distinct difference. Parents were asked, “How satisfied are you with the quality of education your oldest child is receiving?”

Overwhelmingly, parents expressed satisfaction with the quality of the local school system their child is attending. A dominant 76 percent of parents said they were either completely satisfied or somewhat satisfied with the educational quality of their child’s K-12 school. Only 18 percent expressed dissatisfaction.

And these results were very similar to the results recorded fifteen years earlier in 2000 and with little deviation throughout the intervening years.

If this polling truly represents the length and breadth of our great nation, then the two numbers should be similar and not polar opposites. Gallup is among the best in the business. I trust their poll numbers. On a school-by-school basis, our American public is pleased with public school quality. The difference in the polling tells me there is a perception problem.

People know their local schools from first-hand experience. However, the only way the average person can know our nation’s schools is by what they read and hear from national news, politicians, and pundits.

Let us cut through the phony criticism. Americans like their schools. They regard the schools as providing quality education to their children.

This is an opportunity to celebrate and demonstrate our optimism for public schools. In business the customer is always right. For America’s schools, their customers support the work they are doing.

Restoring Optimism for Public Education

Public education is in a state of crisis. It is vilified by uninformed media, greedy business people, and opportunistic politicians who decry it as a failed institution and a waste of tax dollars. As a result, political leaders, policy makers, and legislators decide to limit further investment in this otherwise essential public service. 

The result of this condemnation is ongoing underfunding, dwindling resources, discouragement, and a teacher shortage now in drought conditions. Perhaps the greatest casualty of this onslaught is the erosion of public confidence in its schools. This is indeed a sad and unjustified loss.

An essential part of the job of every public educator must be advocacy for the profession. This is hard for many of us. It does not fit in our wheelhouse. We were never trained with any sense that public relations was a key essential among our job skills. As a result, some shrink from this duty. I have heard it said, “I just want to go into my classroom and teach.” Unfortunately, the ostrich approach is one of the limitations we must overcome.

However, we have those champions among us who step forward and lead. Understandably, when an institution is under attack, supporters often respond emotionally to the attacks. This sometimes results in acrimonious replies and accusations laced with vitriol. For all of us who have become disgusted with politicians, we cringe at their affronts and hate-instilling rhetoric.

To build a brighter future for public education, we need to frame our narrative with positive messages. Let us tell our public what is still right about our school, how they are making a difference, and how much more we can accomplish if we have adequate resources. This builds alliances and supporters. People want to be part of a positive and hopeful cause.

Eschew the urge to fight back. We appear small as a result. Confrontation intimidates many. Fill the message with the many wonderful things happening in education today.

If you think about it, this can be really easy. Our work in service to humankind writes a million positive stories every day. The time is now to bring forth all the good there is in our profession. We need to emphasize the benefits to civilization as well as the rewards we reap as career educators.

People want to hear the positive messages. In a world where the nightly news is inundated with stories of sadness, suffering, and sometimes horror, we have the opportunity to be the shining star that guides our culture. People want to hear what is right with the world. So let us all start and end our conversations with all that is good in public education. When we all do this, our public support will return.

So sing it with me: “The sun’ll come out tomorrow. Bet your bottom dollar, . . .”

Change in Communication for School Leaders

This is my second installment in a series of blog posts on the changing nature of school administration and school leadership. This post speaks to how expectations for communication have changed.

As I write this, we are approaching the two-year anniversary since the Boston Marathon bombings on April 15, 2013. Our nation was anxious for the apprehension of those responsible. As the manhunt built to its crescendo, I followed along simultaneously on television, news apps, and Twitter. On Twitter, I witnessed the emotions shared by individuals from far away and right in Boston. Our combined energies surged as our brave law officers closed the net, and we collectively cheered the outcome.

Afterward, it struck me that this was a new moment in our culture where we not only witnessed the news instantaneously but also, in some very small way, participated in it.

Much has changed in the last 100 years in the public's expectations for news and information. A century ago, news sometimes took weeks to reach its audience. In the 1930's, radio set a new standard for the immediacy of news. Television later competed and hastened the pace. But it was the modern Internet that made news instantaneous.

For years schools were largely oblivious of the need to communicate openly with their public. As the competition for students opened up between districts, schools polished their game. The usual result was a monthly newsletter. Later schools added web pages, but even this has not yet been fully supported.

However, our public is not waiting for us to catch up with modern standards for sharing information. They expect modern web sites with up-to-date news and the ability to find the information they seek. They want instant text messaging for important issues, and they want school information to come through multiple sources.

Most importantly they expect to hear the most important news immediately. Moreover, they want the news explained to them in a way that refers to them personally.

We were all shocked and saddened by the tragic news from Newtown, Connecticut, in December of 2012. But what surprised me afterwards was the way our public wanted our local school to respond to them in some way with assurances of what we were doing to keep their children safe.

This is the modern world. News is instant, and people can interact with it. If a school truly seeks to reach its public, it must share news the way the public expects it.